This special cleansing high emolliency formula gives you the polished, lustrous look you desire. It gently cleanses with natural plant-derived components and Pro Vitamin B5. Precious humectants and long-lasting conditioning agents align each strand, calm unruly hair so it avoids frizz, leaving your hair with healthy, vibrant looking shine. Your style stays manageable-smooth, sleek, and beautiful. Hair feels velvety silkier and shinier with each use. Gentle enough to use frequently.